Evaluating a programme with a staggered rollout

Two groups introduce a fictional employment programme at different times. With a third group as a comparison, estimate the first two quarters of impact and see which assumptions make the result interpretable.

The programme and its comparison group

All values below are synthetic. The outcome is the employment rate among eligible residents. An early cohort enters the programme in quarter 4, a late cohort in quarter 6, and a third cohort remains outside the programme throughout. Each plotted series is a cohort average; there are no individual records.

Synthetic employment rates by cohort and quarter All cohorts rise one percentage point per quarter until treatment. The early cohort rises by three points in quarter 4 and the late cohort rises by three points in quarter 6. The never-treated cohort continues to rise by one point per quarter. The table below provides the exact values. Employment rate (%) 60555045 Q1Q2Q3 Q4Q5Q6Q7
Solid: early rollout (starts Q4). Dashed: late rollout (starts Q6). Dotted: never treated. Before each rollout the change is the same as in the comparison cohort, even though the levels differ.
Employment rate (%) in the synthetic example
QuarterEarlyLateNever treated
Q1465149
Q2475250
Q3485351
Q4515452
Q5535553
Q6555854
Q7566055

Calculate the effect for each cohort

Use the quarter before treatment as the baseline. For each post-treatment quarter, subtract the change in the never-treated cohort over the same calendar quarters from the change in the treated cohort.

  1. Early cohort, first quarter: (51 − 48) − (52 − 51) = 2 percentage points.
  2. Late cohort, first quarter: (58 − 55) − (54 − 53) = 2 percentage points.
  3. Second quarter: the early comparison is (53 − 48) − (53 − 51) = 3 points; the late comparison is (60 − 55) − (55 − 53) = 3 points.

Keep the cohort estimates visible. If you combine them in a real evaluation, choose weights that match your question and report the cohorts contributing at each time since rollout.

What would change the conclusion?

Interpretation depends on whether the treated cohorts would have followed the comparison trend without the programme. The pre-period is a useful check, but parallel pre-trends do not establish that assumption. An economic shock specific to one cohort, changes in who is counted, anticipation before rollout or spillovers into the comparison cohort would all make the estimate harder to interpret.

These group averages illustrate the arithmetic. They do not contain enough information to quantify sampling uncertainty. A real study needs appropriate unit-level or cluster-level information and uncertainty estimates that account for the rollout design.

Method reference: Callaway and Sant’Anna (2021), Difference-in-Differences with Multiple Time Periods. The data and arithmetic here are VCESR teaching materials.